Finding old friends on Facebook is fun. The word 'tweet' is hysterical. Linking in with peers can be entertaining (and beneficial). Over the last month or so, my company has really been exploring the benefits of various social media mediums. In theory, we are definitely on board with it. Mechanically, however, we have struggled. It seems there is so much to learn and so little time to learn it because everyone is moving in that direction and we don't want to be behind the curve. Maybe it's all those GenX and Y'ers that have pushed this forward at such a breakneck pace, you know the ones in your company that I'm talking about. Anyway, social media is a good thing and can and should be used to promote your company. I know this because I've done a bunch of research, been to seminars and webinars, and am watching it all happen around me. CS3 Technology is learning quickly and jumping on the band wagon as well.This month's article is all about what I'm learning NOT to do when using social media to build your brand.
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