Client Service Center

The Stigma of Sales
Published on by CS3 Technology in Blog Posts


This month I wanted to share an excerpt from an article by Noah Rickun. I think all business people can relate, either as a buyer or a seller. There are two kinds of people in the world – people who hate salespeople and people who love salespeople. From my own experience, I have found that there are far more Americans who detest salespeople than there are those who love (or even like) salespeople. You’ve heard all the jokes. “How do you know a salesman is lying? His lips are moving.” The reason why it’s funny is because it’s true. Salespeople for centuries have given themselves a bad name. Which means, they’ve given you a bad name. But don’t just take my word for it. This week, I conducted a survey on Facebook and Twitter with a single question: “What one thing do you DISLIKE most about salespeople?” Here are a few of the nearly 100 responses I received: •“They tend to lie…if they don’t outright lie…they can be very misleading.” •“The fact that they’re salespeople! Should be more focused on their clients’ needs verses their pocket!!” •“Their utter phoniness.” • “Telling me what I want to buy and what I need instead of asking me what I am looking for and what my needs are.” •“They make assumptions about what I want.” •“They’re too pushy!” •“You can never find them after the sale is final…unless it’s for another sale.” • “Transferring my call to another person or department to fix a mistake they made, since it is no longer a ‘Sales Call.’” •“They are fake and call you ‘partner.’” •“The ones that simply tell me they’ll save me money. Those types have no plan for a working relationship.” •“They start every call with ‘How are you doing today?’ but they don’t really want to know. They just want me to buy something.” Hurts, doesn't it? So how do you insure that the salesmen in your business are not leaving this kind of perception? Be a value-provider, not a salesperson. Be a resource, not a salesperson. Be a friend, not a salesperson. Be an assistant-buyer, not a salesperson. Be a customer-advocate, not a salesperson. Be an idea-generator, not a salesperson. Be a trusted-advisor, not a salesperson. This can only happen if your heart intent is to help your customer. If your intent is client-focused, you will become the company that people want to do business with.

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