CS3 Advisor’s very own Bruno Teles was one of the guest speakers at this year’s Annual Educational Conference for the Oklahoma Medical Group Management Association.
This is the second time I’ve had the pleasure of seeing Bruno present on the topic of leadership. The title of Bruno’s talk this time was How to Win Your Team as a Leader. I agree wholeheartedly with Bruno’s favorite quote from his presentation “Motivation is the art of getting people to do what you want them to do because they want to do it.” Motivation by any other means is not as effective and will be short-lived.
Medical group manager’s business is a tough one because people DO NOT WANT to use their service. This is not like Disney World or Starbucks where people go there because they want to be there… Well, at least some people. For parents, Disney might be more about the joy they get to see on their kids faces but nevertheless, someone wants to be there. You typically only visit a medical doctor or a dentist to receive an unpleasant checkup or solve a problem. All the more reason why medical group managers need to know how to create loyalty in their employees to make their patients (customers) experience as pleasant as possible. Medical group managers are facing challenges from all directions and they need to be leaders, not bosses. Go see Bruno speak to learn more about this key concept.
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