Builiding your Brand with LinkedIn
As you may know, LinkedIn is becoming the largest professional network in the
world. Once thought of as just a network for recruiters and job seekers it has
evolved into much more. It is now considered a platform that both companies and
professionals can utilize to highlight their expertise, connect with prospects,
promote brand recognition and yes close business. If you are not utilizing this
powerful business tool here are a few suggestions on how to get started. After
you’ve setup an account begin connecting with customers, vendors, colleagues, prospects
and anyone else you engage with professionally. Connecting with someone is just
a few clicks away. If you have a contact’s name and e-mail that’s all you need.
Use the search function, find their profile on LinkedIn and send them the invite.
Now that you have setup a profile and started adding connections you are ready
for recommendations. This works the same way as sending an invite. There is a recommendation
section that gives you the ability to send a request for a recommendation or to
give one. Having recommendations will highlight your abilities, who you are professionally
and give contacts the ability to know what it is like to work with both you and
your organization. Finally, post everything from helpful links, industry articles,
and videos that can educate your LinkedIn connections on what you do. This keeps
you in front of your contacts with relevant information and positions you to secure
new business. For example, a contact reads one of your posts, thinks of a client
that could benefit from such knowledge, understands the value to their client,
now knows you have knowledge in that subject area, introduces you to that client
and now you have a new customer. Think it can’t happen? I dare
you to try it! Scott is has years of experience in business development. He represents CS3 with our Intacct, Sage 100 ERP and Sage HRMS payroll and HR solutions.