by: Christina Crouch
While at OKHR2015, I sat in on one of Yvette Salvatico’s sessions, “The Future Connects Us.” Yvette started off with a quote from Walt Disney. “In this volatile business of ours, we can ill afford to rest on our laurels, even to pause in retrospect. Times and conditions change so rapidly that we must keep our aim constantly focused on the future.”
The future - almost synonymous with change. But what is it about? Salvatico argues that the future is not about technology, but people. People are changing, and demographics are shifting, which means technology must change to adapt to people. Usually, though, people are the ones resisting change. (She points out that usually, our physical feeling about uncertainty is nausea.)
So what happens when people are changing so fast, and knowledge is evolving with that change? Salvatico said that continuous learning is not enough – we must un-learn and re-learn. It makes sense. Some things we are taught stand in the way of new information, ideas, and trends. We need to fight some of that resistance to change.
Of course, as the CS3 social media coordinator, this resonated strongly with me. I can see where she is coming from. Before we were all connected through the internet and social media, change took a while to reach the general population. But now? Now creative teams can collaborate in real time between multiple countries or continents. In that sort of environment, who can afford to resist change?